Heard the acronym USP? Yep, most of us have, especially when we are scouting the job market for our next big career move. Personally I don’t like it. ‘Unique selling point’ to me implies that you have had to come up with a spiel about why people should like you / pay you because the true strength of who you are isn’t shining through. Too many people copy what is on a hundred other CV’s when they describe their USP’s – kinda defeats the object of ‘unique’ don’t you think?