I was sent a blog post from IttyBiz this morning that made me stop mid mouthful of breakfast cereal and think. It was challenging readers to answer a very scary question. What do you actually do? Since my own mother frequently asks me this question I thought it would be fun to give it a shot so here we go.

What’s your game? What do you do?

The simplest way of distilling down the energy that is Emergency Happiness is to say that;

“I inspire people to find what makes them sparkle’

By ‘sparkle’ I don’t mean sequined Abba like jump suit fetishes but rather the things in life that = fun, passion, excitement and evolution for them. I am a tour guide creating exhilarating personal development journeys for people to find all the resources and skills they need to build a life around their own particular brand of genius. I love helping people focus on and make improvements to the ‘Big 5’ (Relationships, Career, Money, Health, Evolution) and then bring them all together under one simple banner of ‘A Happy Life’.

At Emergency Happiness you can choose the play the training game, the coaching game or the personal learning journey game depending on what works best for you. Obviously I love playing all three!

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

My greatest joy in life is seeing people wake up and realise just how genius they can be. I love helping people swap the small torch they are holding for huge floodlights to shine on their awareness of their own potential. So often in life we accept things as ‘ok’ and continue through the days, weeks and years building bigger and grander stories about what we can’t do. With a different focus we can just as easily write new fairy tales about what the hero or heroine can kick ass at.

I consider myself lucky to have a gift of making real connections with people. I love the fact I have turned this into both my life mission and my business. Watching the opportunities open up for people after I have worked with them is what gets me out of bed in the morning. Even in the winter.

Who are your customers?

People and companies who are no longer willing to accept ‘ok’ in any part of their personal or working life! I work with an eclectic mix of people from young gang members to senior business executives in FTSE 50 companies. The one thing they all have in common?

They all know they are capable of greatness and they are willing to make new choices to get there.

Oh, and they all like to have fun.

People who would rather talk endlessly about their problems but ultimately are too scared to try anything new need not apply.

What’s your marketing USP? Why should people buy from you instead of the others?

I make real and lasting connections with people.

Emergency Happiness is not a ‘wham bam, thank-you mam’ organization who deliver your development programme and you never hear from us again. I don’t work with ‘clients’ or ‘customers’; I help the people that come to me.

People get so much more than training / coaching / guidance when they work with me. They get a connection that they can use for the rest of their life. Through my daily inspirations, online coaching community (coming soon) or back to basics ‘hey, how the hell are you’ phone calls, I am always there to help people;

a. Continue their journey

b. Give them a kick in the butt when they need it

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Often, people who have come on my programmes and made radical life changes as a result, end up becoming both friends for life and future business partners as they are inspired to share their own message with the world.

What’s next for you? What’s the big plan?

I have a dream…………….

Seriously, I want to connect with as many people as possible on this amazing planet and have notebooks full of crazy and kooky ways to do this.

Some of the upcoming attractions include;

  • Emergency Happiness University – kicking off a range of online coaching and personal development programmes from January 2011 onwards.
  • Emergency Happiness seminars – coming to a range of locations near you (free popcorn)
  • Emergency Happiness the book – your personal guide to life the universe and everything

As you can tell, this is life for me. This is my sparkle and my passion and I want to share it with the world. If any of this has started to make you tingle too, then check out the rest of our website or connect with me at I would love to hear all about you over a cup of tea!

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